News
News
12-01-2010
Navarra rosado. Sales on the up.
Exports of Rosados from Navarra (Spain) to the UK rose by 30.08% to the end of October 2009 as the region increased its promotional activities in the British market.
Over the past 3 years the Consejo Regulador Navarra has been working in conjunction
with the wineries in the region to improve the quality of its Rosado wines. They have
done this by increasing the number of quality controls during the winemaking process
and reducing, by half, the minimum yields of kilos of grapes per litre permitted for
every Rosado wine carrying the CRDO Navarra qualification.
“Navarra has the reputation for making the best Rosados in Spain,” comments Pilar
García Granero, President of the CRDO Navarra, “and we are determined to ensure
that every bottle produced in the region is made to the highest possible quality
standards. We feel that the uplift in sales of our Rosados to the UK market is a
reflection of this.”
The importance of Rosado wines to the promotional campaign for Navarra currently
being run in the UK is reflected in the 2010 activities. A bespoke tasting of the new
vintage Rosados is to be held next month in central London, and in May Navarra will
host a seminar on the future of Rosé in the UK market at the London International
Wine Fair.